Google and the Tour Guide

As a member of a tour guild or an association and being on their published membership list has a lot of unforeseen benefits.  The biggest benefit is the extra exposure they offer, and the marketing that comes with the association website.  Another benefit is networking of its membership, and the fact they will be more likely to call you if they can’t do the tour.

However, when you are a small or freelance business owner, you may not be comfortable advertising your personal contact information all over the Internet.  But, that is no longer a problem.

For the solution, I rely on Google and their package of marketing tools.  Tools that are designed for people who want to market on the Internet, while keeping some of their privacy.

Gmail, their popular email tool has been packaged with their Google Voice services.  Which offers you another telephone number with call forwarding, caller ID and voicemail… all for free.  Plus a whole bunch of other benefits that keeps growing by the day, just for the cost of logging on.

Gmail is the default email provider for most of the popular smart phones and comes with almost unlimited storage capabilities.  Gmail is the key to opening up a huge list of other excellent marketing tools offered by Google.

Gmail has quickly become the email address of choice for more freelance and home based business professionals.  It has excellent spam protection along with search and archive tools that keep the inbox organized.

With Gmail, you can easily set it up to forward your email to other addresses’ or have other email addresses sent to your Gmail.  The sender or the recipient doesn’t have to ever know you use Gmail.

My Google Voice number is used for specific marketing I do and is forwarded to my regular cell phone number.  When my phone rings, I see that it is the Google Voice number and I can answer or ignore it.

Ignore it or set it to go straight to voicemail.  Later I will get an email that includes the voicemail plus a text transcript of that voicemail.  It’s not perfect at voice recognition, but it is getting better and I can usually figure out what the message was intended to say.

So if you are one of those looking to market on the Internet, yet want to have a low cost way to keep your privacy, check out Gmail and Google Voice and see if that solves your problem.

Fred Harvey – Appetite for America:

Before there was Xanterra, there was Fred Harvey. The man and the company. You see his name every time you enter the Grand Canyon National Park.  or pass through Siligman, Barstow or many other western towns and National Parks.

What tour guide has ever wondered who this Fred Harvey character really was and why is his name plastered all over the west??  Here is your answer and what an answer it is.

Appetite for America: How Visionary Businessman Fred Harvey Built a Railroad Hospitality Empire That Civilized the Wild West

This is an amazing book, not only about a man so few of us know anything about, but a company that really was responsible for making the western United States civilized for people to live in.

This book is part biography, part business education, part American history;  A definite “Must Read” for any tour professional who works the western united states and the National Parks. You get to see how his company shaped the world we work in and how he created and dominated an industry we belong to.

I found it to be a easy read and one that kept your interest as you watched a young immigrant get off the boat and literally start his career.  How he saw America as a land of infinite opportunities as he turned what others saw as obstacles, into business deals that made him and others very wealthy.

This is a very well researched and well written book about a man and his passion for service and desire to be the best.  You see the birth of the Harvey Houses and why theses wayside stops in the west, staffed with the iconic Harvey Girls were such a success and why he can be credited with making the west civilized as well as populated.  How the processes he developed for delivering excellent service and quality dining to a remote frontier, are the same systems used today by the leading hospitality conglomerates.

After reading this book, you will never look at the Grand Canyon, a Xanterra gift shop, the railroad, or your job as a tour professional, the same ever again.

This book does not belong on your reading shelf, it belongs in your travel bag!